|New research reveals that Australian men are significantly less likely than women to brush their teeth twice a day, with only a staggering 36% of men doing so. This alarming statistic comes at a time when the majority of Australians do understand it is necessary to brush their teeth twice a day, to maintain healthy teeth and gums, yet in practice this is not happening.|
Colgate, in partnership with The Australian Dental Association (ADA), is encouraging all Australians to brush their teeth twice a day to lessen the financial and health impacts of poor dental health habits.
Dr Peter Alldritt of the Australian Dental Association (ADA) comments, “We recommend brushing twice a day with a fluoride toothpaste in order to help fight bacteria build up. Although Australian men are worse at brushing their teeth twice a day than women, the research also showed that only a quarter of 16-24 year olds brush twice a day, compared to older Australians, of whom only half brush twice a day. The need for education about the importance of simply brushing twice a day is so important.”
The research also found that unmarried Australians (36%) are significantly less likely to brush twice a day compared to married Australians (50%).
As a leader, trusted expert and authority in dental care, Colgate is committed to raising awareness of, and educating Australians on the dangers of, poor oral health and the importance of investing in their oral health habits.
The Colgate Brush Night and Day campaign is the latest initiative aimed at driving awareness of good dental health habits during Colgate’s Oral Health Month this August.
Dr Susan Cartwright, Scientific Affairs Manager, Colgate Oral Care said, “Oral Health Month is a timely reminder for us all to take a closer look at our patients' daily dental health routines. We have a range of education initiatives from our well established school program ‘Bright Smiles, Bright Futures’ through to our Brush Night and Day campaign, committed to improving the oral health of Australians.”